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Recognize a Need, Identif Publix was founded in 1930 by George Jenkins in New Haven, FL. . and is the largest and fastest growing employee-owned Super Market chain in the United States. Publix mission statement is to be the premier quality food retailer in the world. Publix currently employ over 187,500 people.Publix is a Fortune 500 company with more than 1000 stores.1. sales or market share objectives - you change the price to support a 10% increase in sales - the objective is to maximize sales and increase market share 2. profit objectives - you set the price to yield a desired net profit margin 3. competitive effect objectives - you alter your pricing to preempt or reduce the effectiveness of a competitor's product introduction 4. customer satisfaction ... Buyer personas are primarily used for developing mark

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